MasterCard's latest surprise promotion appears at this year's SXSW, where attendees will be treated to a real life Shark Tank moment.
For those who aren't familiar with the ABC program, its premise is simple: budding entrepreneurs are given the chance to pitch their money-making idea to a panel of industry giants who are prepared to back their idea with cold, hard cash. Similarly, lucky participants of this surprise promotion will be given a chance to vouch for their own big idea within the confines of the 'Priceless Pitch' elevator. The catch? They'll only have 60 seconds to make a convincing argument. However, if they do, it's certainly worth it, as the winners of this promotion receive $15,000 to turn their dream into a reality.
In another Shark Tank-reminiscent move, experts will be dropping by the Pitch Elevator all day, offering feedback and insight.
Surprise Pitch Promotions
MasterCard's Surprise Promotion Invites You to Unleash Your Next Idea
Trend Themes
1. Surprise Promotion - Disruptive innovation opportunity: Implement surprise promotions to engage customers and drive brand awareness.
2. Pitch Competitions - Disruptive innovation opportunity: Organize pitch competitions to support budding entrepreneurs and uncover new ideas.
3. Instant Feedback - Disruptive innovation opportunity: Utilize real-time feedback to improve ideas and increase the chances of success.
Industry Implications
1. Financial Services - Disruptive innovation opportunity: Integrate surprise promotions and pitch competitions to attract customers and promote new financial services.
2. Event Management - Disruptive innovation opportunity: Incorporate surprise promotions and pitch competitions to enhance event experiences and create buzz.
3. Entrepreneurship Support - Disruptive innovation opportunity: Develop platforms and programs that offer instant feedback and financial support to aspiring entrepreneurs.
