Fast food chain 'White Castle' has teamed up with sneaker manufactures Supreme and Vans for the The Supreme x White Castle x Vans collection.
The three-piece collection was released late April 2015 and features the Sk8-Hi, Slip-On, and Authentic sneakers. Placed along the uppers of each sneaker is the iconic blue and white 'White Castle' logo. Showing little to no versatility, the color palette of this collection is strictly blue and white with the exception of the notorious black paneling on the Sk8-Hi sneakers. Each shoe comes complete with white shoe laces and a red interior stamped with the Vans logo.
The Supreme x White Castle x Vans collection is sold online as well as in the New York, L.A. and London stores.
Restaurant-Influenced Sneakers
The Supreme x White Castle x Vans Collection is Fast Food Fashion
Trend Themes
1. Food-based Fashion - There is an opportunity for the fashion and food industries to collaborate and create more food-based fashion.
2. Brand Crossover Collaborations - There is an opportunity for brands, especially those in unrelated industries, to team up and create unique products to appeal to a wider audience.
3. Limited Edition Collections - There is an opportunity for companies to create limited edition collections with unique designs to attract consumers looking for exclusive products.
Industry Implications
1. Fast Food Industry - Fast food chains can collaborate with fashion brands to create unique products that appeal to consumers interested in both food and fashion.
2. Fashion Industry - Fashion brands can collaborate with other companies, even those in unrelated industries, to create new and unique collections that appeal to a wider audience.
3. Footwear Industry - Footwear manufacturers can collaborate with brands in different industries to create limited edition collections that attract consumers seeking unique and exclusive products.