The new Supreme Breakfast Sandwich from Burger King is a cheesy, meat-heavy dish that is made for ravenous customers. With so many fast food chains rolling out new breakfast offerings, Burger King seems to be positioning itself as the go-to option for those who need a big meal first thing in the morning.
Unlike other breakfast offerings, the Supreme Breakfast Sandwich features twice the amount of savory toppings. The sandwich itself is served on an extra-long hoagie bun that is topped with two eggs, two sausage patties, two slices of American cheese and several strips of bacon. The toppings are largely similar to that of the Extra-Long Cheeseburger, making for a dish that is not for the faint of heart.
While many restaurants expanding their breakfast menus, the new Burger King sandwich provides a hearty option for cobsumers.
Meaty Breakfast Sandwiches
The New Supreme Breakfast Sandwich is Loaded with Hearty Toppings
Trend Themes
1. Hearty Breakfast Options - The trend of offering hearty breakfast options is disrupting the fast food industry, providing customers with substantial meals to start their day.
2. Competitive Breakfast Menus - The trend of fast food chains rolling out new breakfast offerings is disrupting the breakfast industry, as brands strive to become the go-to option for morning meals.
3. Savory Toppings - The trend of incorporating savory toppings into breakfast sandwiches is disrupting traditional breakfast menus, offering customers new and exciting flavor combinations.
Industry Implications
1. Fast Food - The fast food industry has the opportunity to cater to customers' desire for hearty breakfast options by creating dishes that are packed with flavor and quantity.
2. Breakfast - The breakfast industry can embrace the competitive breakfast menus trend by innovating new and unique breakfast options to win over customers in the morning rush.
3. Food and Beverage - The food and beverage industry can capitalize on the trend of savory toppings in breakfast sandwiches by creating new products that push the boundaries of traditional breakfast offerings.