Pharmacies and convenience stores in Japan are commonly stocked with supplement packets that are labeled with the names of vitamins or their specific functional benefits. Kaisho is a fishery that is putting a fresh spin on this idea by launching its own Protein, Vitamin B6 and Vitamin B12 supplements made from sashimi.
The frozen packets are filled with pre-portioned servings for a convenient way to supplement one's diet with real food. When it comes to enjoying the packs, consumers are invited to thaw them, add a splash of soy sauce to enhance the flavor, and enjoy with the attached fork for a mess-free eating experience.
Kaisho's unique supplement product line includes tuna for protein, salmon for Vitamin B6 and sweet shrimp for B12.
Sashimi Snack Supplements
Kaisho's Supplement Packets are Filled with Tuna, Salmon & Sweet Shrimp
Trend Themes
1. Fish-based Supplement Packets - The trend of creating supplement packets using fresh fish offers a unique alternative to traditional vitamin supplements.
2. Convenience and Portability - The trend of pre-portioned servings in frozen packets provides a convenient and mess-free way to supplement one's diet on the go.
3. Sustainable Seafood Supplements - The trend of using fishery products for supplement packets promotes sustainable seafood consumption and reduces waste.
Industry Implications
1. Pharmaceuticals and Supplements - The pharmaceutical industry can explore the innovation opportunity of creating fish-based supplement packets as an alternative to traditional vitamin supplements.
2. Food and Beverage - The food and beverage industry can leverage the convenience and portability trend of pre-portioned fish-based supplement packets to cater to health-conscious consumers.
3. Sustainable Fisheries - The sustainable fisheries industry can tap into the trend of using fishery products for supplement packets to promote environmentally-friendly seafood consumption.