Rather than using a conventional supplement pack design like a screw-top bottle or blister packaging for its vitamins, HUM Nutrition takes inspiration from the way individual tea sachets are sold.
The design of HUM Nutrition's Runway Ready, Cleanse to the Rescue and Flawless + Fearless packages are styled just like the small rectangular boxes that are typically used for tea. On the inside, sets of vitamins that are meant to be taken together daily are grouped into individual sachets, providing enough vitamins to last two weeks when taken on a daily basis.
The specific vitamins that are grouped together in the Flawless + Fearless product are designed to target breakouts and blemishes by providing supplements to reduce redness and detoxify the skin.
Tea-Inspired Vitamin Packaging
HUM Nutrition's Supplement Packs Take the form of Portable Sachets
Trend Themes
1. Tea-inspired Packaging - Opportunity for brands to create unique packaging designs that mimic the format of individual tea sachets.
2. Grouped Daily Supplements - Potential to offer convenience and encourage daily usage by packaging vitamins in sets that are meant to be taken together.
3. Targeted Supplement Solutions - Demand for specialized vitamin products that address specific concerns or conditions, such as reducing breakouts and detoxifying the skin.
Industry Implications
1. Health and Wellness - Opportunity for companies in the health and wellness sector to explore innovative packaging designs that enhance the customer experience.
2. Nutritional Supplements - Disruptive innovation can be found in the development of vitamin packaging that groups supplements together for targeted effects.
3. Beauty and Skincare - Potential for beauty brands to create vitamin products that address specific skin concerns and offer a holistic approach to skincare.