The new line of SuperStar cups from Tommee Tippee are packed with features to prevent messes and reduce microbes by up to 99.99%. The insulated cups are leak-proof and shake-proof, plus they boast the benefits of INTELLIVALVE and BACSHIELD technologies. BACSHIELD integrates silver-ion technology to inhibit the growth of microbes and keep the spout clean, while the INTELLIVALVE Anti-leak Technology means that cups that are turned upside down or shaken won't create spills.
Brooke Koller-Faloon, Senior Vice President Marketing, Americas at Tommee Tippee North America, says "With the introduction of the SuperStar range, we are thrilled to be one of the first toddler brands to integrate anti-microbial technology on the spout that reduces microbes by up to 99.99%."
Antimicrobial Sippy Cups
SuperStar Cups are Insulated, Leak-Proof & Shake-Proof
Trend Themes
1. Antimicrobial Technology - The integration of silver-ion technology to inhibit the growth of microbes presents an opportunity for industries to develop products with health-conscious features.
2. INTELLIVALVE Anti-leak Technology - Developing products with INTELLIVALVE Anti-leak Technology can address consumers' common complaints of spills and leaks.
3. Insulated Leak-proof Shaker Cups - Combining insulation with leak and shake-proof technology can provide a competitive solution for on-the-go consumers who want to keep their beverages fresh and prevent spills.
Industry Implications
1. Baby Products Industry - There is an opportunity for the baby products industry to incorporate antimicrobial technology to provide safer feeding solutions for infants and toddlers.
2. Beverage Industry - The integration of insulated, leak-proof, and shake-proof technology can provide a competitive edge for beverage companies that cater to on-the-go consumers.
3. Housewares Industry - By developing products with INTELLIVALVE Anti-leak Technology, the housewares industry can create practical and functional household items that meet the needs of consumers who are constantly on the move.