SUPERPLASTIC announced that it is officially launching the last installment of SUPERGUCCI made alongside luxury fashion house Gucci. Those who hold the SUPERGUCI Janky NFT will be able to get a new Gucci Love Parade-themed Guccimon NFT, which rounds out the offerings.
The duo launched its first project back in February, delivering two animated characters now known as Janky and Guccimon, garnering a lot of attention on a global scale, selling over $20 million in total. Founder and CEO of SUPERPLASTIC Paul Budnitz stated that "Our celebrity characters have tens of millions of fans and followers around the world and to partner with Gucci, one of the most identifiable brands on the planet, was an exciting collaboration for both of us."
Luxury Collaborative Character NFTs
SUPERPLASTIC Unveils the Last SUPERGUCCI Collection
Trend Themes
1. Collaborative Nfts - The rise of collaborative NFTs between luxury fashion brands and digital art platforms present opportunities for disruptive innovation in brand collaborations and art marketplaces.
2. Luxury Character Nfts - The success of SUPERGUCCI and Janky NFTs illustrates potential for luxury character NFTs that fuse fashion and digital art, creating opportunities for luxury brands to expand their influence beyond traditional markets.
3. Animated Nfts - The increasing popularity of animated NFTs showcases potential for disrupting traditional art forms and creating a new market for digital animation and character design.
Industry Implications
1. Luxury Fashion - Luxury fashion brands partnering with digital art platforms to create NFT collaborations may disrupt traditional marketing strategies and appeal to new consumer bases.
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