FAIR. is a premium liquor brand known for its range of ethically sourced and fair trade products -- from traditional gins and rums to its signature superfood spirits. The brand's health-conscious line includes Acai, Goji, and Kumquat spirits that add a fresh kick to any cocktail blend. While FAIR. targets detox fans with its Acai flavor, a blend that offers great taste along with heart-healing properties, its Goji flavor is another crowd favorite that is filled with antioxidants.
Additionally, the FAIR. Kumquat spirit is enriched with vitamin c, and is ethically sourced from South Asian farmers.
In addition to its dedication to natural ingredients, and sustainable practices, FAIR also offers fresh takes on classic cocktail elixirs that consumers with an adventurous palate are sure to love.
Artisanal Superfood Spirits
FAIR. Offers Nutritious Alcoholic Drinks With Acai, Goji and Kumquat
Trend Themes
1. Ethically Sourced Liquor - Disruptive innovation opportunity: Develop a liquor brand that focuses on ethically sourced and fair trade products, appealing to eco-conscious consumers.
2. Superfood Spirits - Disruptive innovation opportunity: Create a line of alcoholic drinks infused with superfood ingredients, targeting health-conscious consumers seeking nutritious options.
3. Fresh Take Cocktails - Disruptive innovation opportunity: Offer unique and adventurous cocktail elixirs with fresh and innovative flavor combinations, appealing to consumers looking for new taste experiences.
Industry Implications
1. Liquor Industry - Disruptive innovation opportunity: Introduce ethical sourcing practices and fair trade products into the liquor industry, catering to the growing demand for sustainable and socially responsible brands.
2. Health Food & Beverage Industry - Disruptive innovation opportunity: Combine the popularity of superfoods with alcoholic beverages to create a new segment within the health food and beverage industry, offering nutritious and enjoyable options for consumers.
3. Cocktail Industry - Disruptive innovation opportunity: Develop innovative cocktail recipes and flavor combinations to revitalize the cocktail industry, targeting adventurous consumers who seek unique taste experiences beyond traditional offerings.