Kashi is expanding its Kashi by Kids line with new superfood cereals created with kids in mind. The Super Loops Cereal sets itself apart with a formula that swaps single-grain flour for a nutritious blend of whole-grain yellow corn flour, whole oat flour, brown rice flour and red lentil flour. The new superfood cereals, available in chocolate and berry varieties, boast four grams of protein per serving. While the chocolate variety gets its sweetness from fair trade cocoa, cane sugar and natural flavors, the berry variety is colored with vegetables like carrots, radishes and red cabbage.
Like other products from the Kashi by Kids range, Super Loops Cereal was developed with the aid of the Kashi Kids Crew, a group of Gen Z students between the ages of 13 and 17.
Kid-Created Superfood Cereals
Kashi's Super Loops Cereal Uses Red Lentil & Brown Rice Flour
Trend Themes
1. Kid-created Superfood Cereals - The trend of kid-created superfood cereals can create opportunities for innovative and healthy cereal flavors that appeal to a younger demographic.
2. Whole-grain Flour Blend in Cereals - The trend of using a nutritious blend of whole-grain yellow corn flour, whole oat flour, brown rice flour and red lentil flour in cereals presents opportunities for healthier and more sustainable cereal options.
3. Vegetable-colored Cereals - The trend of coloring cereals with vegetables like carrots, radishes and red cabbage can create opportunities for natural food coloring and offer a healthier alternative to artificial colors.
Industry Implications
1. Food & Beverage Industry - The food and beverage industry can capitalize on the trend of kid-created superfood cereals and use it as an opportunity to develop new cereal products that appeal to a younger demographic.
2. Agriculture Industry - The agriculture industry can capitalize on the trend of using a nutritious blend of whole-grain flour in cereals and focus on producing more sustainable and healthy grains that are rich in protein and nutrients.
3. Natural Food Coloring Industry - The natural food coloring industry can capitalize on the trend of using vegetable coloring in cereals and develop new and innovative ways to color food with natural ingredients to meet the increasing demand for healthy and sustainable products.