'The Super Pack' is a unique skin care trio from Glossier that consists of vibrantly colored nutrient-rich serums that are designed to combat common issues for people with different skin types.
There's 'Super Glow' for brightening skin that looks and feels tired and dull, 'Super Pure' for breakouts and 'Super Bounce' for replenishing skin that needs moisture. Some of the ingredients that power these skin serums include Vitamin C and Magnesium PCA, which is described by Glossier as "Like a fresh battery for your skin: it stimulates the metabolism of tired skin cells."
When it comes to implementing these products as part of one's skin care treatment routine, Glossier brands these three products as "supplements for your face" that should be used after cleansing, but before applying a moisturizer.
Nutritive Skin Serums
Glossier's 'Super Pack' Products are Branded as "Supplements for Your Face"
Trend Themes
1. Nutrient-rich Skin Serums - Developing nutrient-rich skin serums could be popular among consumers who seek all-in-one solutions.
2. Targeted Skincare for Common Issues - Offering targeted skincare products for common issues like brightening, breakouts, and replenishing with natural ingredients can be a new disruptive innovation opportunity in the beauty industry.
3. Branding as Supplements for the Face - Branding skincare products as supplements for the face can be a disruptive innovation in skincare marketing and attract consumers who are conscious of their lifestyles and nutrition intake.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit by researching and developing nutrient-rich and targeted skincare products based on customer preferences.
2. Nutrition and Supplement - Creating and marketing skincare products as supplements for the face can open up opportunities for collaboration and innovation between the beauty and nutrition and supplement industries.
3. E-commerce - The growth potential of e-commerce presents opportunities for companies to market and sell specialized skincare products online, reaching a wider audience.