While the majority of designers strive to develop a distinctive brand identity for alcoholic beverages using the labels of standard beer cans and bottles, Bob Studio began thinking outside of the conventional container. Super Beer packaging is a line of glass jars with metal lids that are familiar as the vessels that seal in preserves and condiments.
A screen printing method decorated the transparent containers with the name of the Zafir Beer home brew and a few other details in black. The graphic design studio actually made these beverages in celebration of its annual foosball tournament. The occasion is also marked amidst the alcohol percentage, the volume and the parted lips logo. The Super Beer packaging concept is playful and iconic and the empty vessels make great reusable souvenirs of the event.
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
Trend Themes
1. Alternative Alcohol Packaging - Exploring unconventional containers for alcoholic beverages can create memorable and unique branding opportunities.
2. Playful Graphic Design - Using playful and iconic graphic design elements on beverage packaging can leave a lasting impression on consumers.
3. Reusability in Packaging - Designing packaging that can be repurposed or reused as souvenirs provides added value to consumers.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can innovate by offering alternative containers that deviate from traditional bottles and cans.
2. Graphic Design - The graphic design industry can explore playful and eye-catching designs on beverage packaging to create unique brand identities.
3. Event Souvenirs - The event souvenir industry can incorporate reusable and customizable packaging as part of their offerings.