The Ritz-Carlton Hong Kong teamed up with House of Veuve Clicquot to open the Veuve Clicquot Sunset Lounge. This lounge is located on the rooftop of the hotel, which is the world's tallest hotel.
The glamorous lounge provides guests with a breathtaking view of Hong Kong from 490 meters above sea level. The rooftop is on the 118th floor. The Sunset Lounge is a roof-free oasis that showcases a 180-degree view of the beautiful cityscape. Guests can also see the Stonecutters Bridge and islands off of the rooftop location.
With the launch of House of Veuve Clicquot's Veuve Clicquot Rich, guests are encouraged to indulge in the newest summer mixer paired with Ritz-Carlton’s signature tapas. The luxurious lounge is open every evening for guests who are seeking an extravagant and boozy experience.
Sky-High Lounges
The Sunset Lounge is Located on the Highest Floor of the World's Tallest Hotel
Trend Themes
1. Luxury Rooftop Lounges - Opportunity to create exclusive and lavish rooftop lounges at iconic locations for guests seeking extravagant experiences.
2. Height-based Experiences - Potential to offer unique experiences and perspectives at high altitudes, providing breathtaking views and a sense of adventure.
3. Collaborative Brand Partnerships - Partnerships between luxury hotels and premium brands to create immersive experiences that elevate guest enjoyment and exclusivity.
Industry Implications
1. Hospitality - Hospitality industry can capitalize on the trend by creating luxurious rooftop lounges, offering unique and memorable experiences to guests.
2. Alcohol and Beverage - Alcohol and beverage industry can explore collaborations with luxury hotels to create exclusive products and experiences like Veuve Clicquot Rich paired with signature tapas.
3. Travel and Tourism - Travel and tourism industry can promote height-based experiences as a unique selling point for destinations and attractions.