This illuminated perfume print ad for ‘Sunkissed Glow’ perfume by JLo, is reminiscent of the starlet’s earlier days. Jennifer Lopez has always been sexy but she’s lost a bit of her spunk over the years—this ad brings her back to the days when she was the ultimate ‘Pop Star Goddess.'
JLo, wearing a skimpy peach bikini in her ‘Sunkissed Glow’ fragrance advertisement looks strikingly beautiful and extremely sensuous. I love the lighting photographer Peter Lindbergh used, it’s sheer artistry; the sun peeking through the blinds and hitting Lopez’s face makes her skin radiate.
Stunning artistry doesn’t just exist within the ad photos though, I love the bottle JLo’s ‘Sunkissed Glow’ perfume comes in! Various soft pastel colors adorn the tiny bottle and an exquisite little seashell is wrapped around the neck.
‘Sunkissed Glow’ Eau de Toilette Spray in 30ml, 50ml and 100ml bottles, plus ‘Sunkissed Glow Sensual Lotion’ by JLo in a 200 ml bottle, will be available European stores soon.
Illuminated Fragrance Ads
‘Sunkissed Glow' Perfume by JLo Sells With Sensuality
Trend Themes
1. Illuminated Fragrance Ads - The use of illuminated fragrance ads creates a captivating and sensual experience for consumers, enhancing the brand's image and attracting attention.
2. Sensuous Lighting Techniques - The skillful use of lighting techniques in perfume advertisements, such as the sun peeking through the blinds, adds an artistic and alluring element to the campaign, enticing customers.
3. Exquisite Packaging Design - The incorporation of unique and visually appealing packaging, as seen in the beautiful bottle design with soft pastel colors and a seashell wrapped around the neck, elevates the perceived value and desirability of the fragrance.
Industry Implications
1. Perfume - The perfume industry has the opportunity to leverage illuminated fragrance ads, sensuous lighting techniques, and exquisite packaging design to create captivating and enticing marketing campaigns.
2. Photography - Photographers can explore and experiment with innovative lighting techniques to create mesmerizing visuals that enhance the beauty and allure of fragrance advertisements.
3. Packaging Design - The packaging design industry can draw inspiration from the exquisite bottle design to create unique and visually appealing packaging solutions for various products, capturing consumers' attention and adding value to the brand.