While there are an increasing number of beauty and hair brands creating products to suit consumers' active lifestyles, Sunday II Sunday offers a different approach. As founder Keenan Beasley describes, "I’ve always seen the beauty category as an active category, yet the images of beauty and many of the routines required women to be still in order to maintain. Things like, 'Oh, I can’t swim, I just got my hair done.'"
In the brand's Moisture Balance Collection, there are serums, a spray and a root-refreshing rinse to offer moisture and protection against sweating, sleeping and other parts of daily life. Sunday II Sunday approaches hair health by starting at the scalp and offers convenient solutions for cleansing strands of impurities and neutralizing odor-causing bacteria.
Active Protection Haircare
Sunday II Sunday Explores the Intersection of Active Living & Haircare
Trend Themes
1. Active Haircare - Developing haircare products that cater to active lifestyles by protecting hair from everyday activities like sweating and sleeping, and starting at the scalp.
2. Scalp Care - Emphasizing the importance of scalp health and developing products that target it as the starting point for overall hair health.
3. Convenience Haircare - Creating haircare products that are convenient and allow people to maintain hair health even when they are on the go or have a busy lifestyle.
Industry Implications
1. Beauty - There is an opportunity for beauty companies to develop more active haircare products and expand into the active lifestyle market.
2. Health and Wellness - Combining health and wellness with haircare by emphasizing the importance of scalp health and developing products that cater to active lifestyles.
3. Consumer Goods - There is an opportunity for consumer goods companies to create more convenient haircare products that allow for on-the-go maintenance and encourage a healthy lifestyle.