Sun Wines is a brand based in Italy that wanted to target "design conscious consumers ready to try a cared-for product," according to Lovely Package. As such, Mousegraphics came up with a look to suit these requirements.
On the front of the bottle, a solar-like silhouette can be seen in its most basic form. The design almost looks similar to something one would find in the caves of Egypt, as it takes on a hieroglyphic nature. However, this simplistic approach works well, as it grabs consumers attention who are curious as to what this illustration represents. Upon seeing the name Sun Wines, more of a connection can be made, and at that point the shopper is already close enough to pick up the bottle and take it to check out.
Solar Phase Wine Packaging
Sun Wines by Mousegraphics Turns to Nature for Inspiration
Trend Themes
1. Nature-inspired Packaging - There is an opportunity for companies to use nature-inspired designs as a unique selling proposition, attracting consumers who prioritize sustainability and aesthetics.
2. Eco-friendly Packaging - There is an opportunity for companies to innovate materials for eco-friendly packaging that also appeals to design-conscious consumers.
3. Simplistic Design - There is an opportunity for companies to utilize simple, hieroglyphic designs for packaging to create an air of mystery and intrigue around their product, attracting consumers who value uniqueness and creativity.
Industry Implications
1. Wine Industry - Wineries can invest in nature-inspired and eco-friendly packaging to drive sales and appeal to sustainability-minded consumers.
2. Food and Beverage Industry - Food and beverage companies can utilize simplistic designs inspired by nature to differentiate their products and create a unique brand identity that appeals to design-conscious consumers.
3. Luxury Goods Industry - Luxury goods companies can leverage simplistic, nature-inspired packaging to position their products as high-end and exclusive, while still prioritizing sustainability.