The Jimmy John's Summer Wraps are returning as part of the brand's summertime menu to provide patrons with a flavorful option to pick up during the warm weather months.
The menu includes the fan-favorite Chicken Caesar Wrap, but has also been updated with the Thai Chicken Wrap to offer a fresh alternative. The new Thai Chicken Wrap features all-natural chicken along with Thai satay sauce, carrot noodles, onion, cucumber, lettuce and mayo on a flour tortilla. The returning Chicken Caesar Wrap features chicken along with Caesar dressing, parmesan cheese, ranch seasoning, mini croutons, lettuce, tomatoes and mayo on a garlic and herb tortilla.
The Jimmy John's Summer Wraps are arriving at participating locations from June 13 through August 1, 2022.
Summertime Chicken Wrap Menus
The Jimmy John's Summer Wraps are Back with a New Option
Trend Themes
1. Summer Wrap Menus - The rise of summertime wrap menus, featuring innovative combinations and fresh ingredients, creates an opportunity for quick-service restaurants to lure customers with seasonal favorites.
2. All-natural Chicken - The increasing demand for all-natural and hormone-free meats presents an opportunity for the poultry industry to promote sustainable and ethical farming practices.
3. Gourmet Fast Food - The trend towards gourmet fast food, offering upscale meal options with higher quality ingredients, creates an opportunity for innovators to disrupt the fast food industry and cater to health-conscious consumers.
Industry Implications
1. Quick-service Restaurants - QSRs can capitalize on the growing demand for summer-themed menus by offering unique and diverse wrap options, leveraging the power of seasonal popularity.
2. Poultry Farming - Poultry industry players can take advantage of the trend towards all-natural chicken by promoting sustainable and ethical farming practices, while addressing growing demand for healthier and more sustainable meat options.
3. Fast Food Industry - The increased interest in gourmet fast food offers disruptive innovators an opportunity to create new brands with a focus on delivering upscale and high-quality meal options that cater to consumers seeking healthier fast food alternatives.