The Wendy's Summer Strawberry Salad is a new menu offering from the QSR brand that's made with premium ingredients to help deliver a satisfying meal that's packed with fresh flavor.
The salad is part of its fresh-made salad lineup, and is made with the brand's signature lettuce blend along with herb-marinated grilled chicken breast and a three cheese blend. The salad is rounded off with applewood-smoked bacon and strawberries before being paired with candied almonds and Marzetti Simply Dressed Champagne Vinaigrette.
The Wendy's Summer Strawberry Salad is available at participating locations nationwide, but only for a limited time. The salad speaks to the increased demand for artisan-quality menu items as consumers demand higher value offerings from major QSR brands alike.
Fresh Berry-Infused Salads
The Wendy's Summer Strawberry Salad is Refreshingly Satisfying
Trend Themes
1. Premium Salad Offerings - There is an opportunity for QSR brands to innovate in the salad space and offer high-quality, fresh ingredients in their menu.
2. Incorporation of Fruit - Including seasonal fruits like berries in salads is a growing trend that could attract health-conscious consumers.
3. Limited-time Menu Items - Offering limited-time salads or menu items keeps customer interest and can bring in new customers looking to try something new.
Industry Implications
1. Fast Food - QSR brands like Wendy's can further improve their image as a healthy option with more fresh salads in their menu.
2. Produce - A rise in demand for fresh, high-quality produce means there is potential for more partnerships between QSR brands and produce suppliers.
3. Food Service - Creating and distributing higher-quality, artisan ingredients like dressing and candied almonds to QSR brands could be an opportunity.