Crafty Ramen wants to remind people that ramen doesn't always have to be enjoyed as a hot dish and its summer ramen kits are available for a limited time. As Jared Ferrall, Crafty Ramen co-founder and executive chef, says "Most people think of ramen as a hot and hearty winter meal, but summer versions, like the ones we serve, are just as common in the Japanese tradition."
Hiyashi Chuka, also known as "chilled ramen," is like a noodle salad, since it's refreshing, served cold and brothless. The newest subscription offering from Crafty Ramen is packaged in pre-portioned amounts and there are protein options available to suit those who prefer meat or meatless options, as well as sweet soy or spicy miso dressings.
Summer Ramen Kits
Crafty Ramen's Seasonal Ramen Can Be Enjoyed Cold & Without Broth
Trend Themes
1. Chilled-ramen Trend - Opportunity to create new variations of chilled ramen and market them as summer-friendly alternatives to traditional hot ramen.
2. Subscription Meal Trend - More companies may follow Crafty Ramen's lead by offering subscription-based meal kits to provide consumers with convenient and customized meal options.
3. Seasonal Food Trend - Opportunity to create seasonal food items, like summer ramen kits, to cater to changing consumer preferences throughout the year.
Industry Implications
1. Meal Kit Delivery Industry - Meal kit delivery services can incorporate pre-packaged seasonal food options, like Crafty Ramen's summer ramen kit, to expand their menus and appeal to seasonal preferences.
2. Japanese Cuisine Industry - Restaurants that serve Japanese cuisine can feature chilled ramen dishes on their summer menus to introduce diners to different variations of ramen and appeal to those looking for refreshing dishes in hot weather.
3. Plant-based Protein Industry - Companies that offer plant-based protein options could collaborate with ramen restaurants to provide meatless alternatives for chilled ramen dishes and appeal to consumers with dietary restrictions or ethical considerations.