Tequila Don Julio teamed up with West Elm to introduce Summer On With Don, which is focused on helping people enhance their at-home celebrations in 2020 and offering them the chance to travel in 2021. Although many summer plans have had to be put on pause, the tequila brand wants to emphasize that "summer isn't dependent on the destination, it's a mindset."
US residents ages 21 and up are now being invited to enter for their chance to win $5,000 from West Elm to enhance their home oasis, and win an all-expenses-paid trip to Tequila Don Julio's home in Jalisco, Mexico.
Knowing that people have had to make do with space they have for everything from working to entertaining, this sweepstake promises to reward people in the moment and next year.
Home Celebration Sweepstakes
Summer On With Don Helps to Enhance At-Home Celebrations
Trend Themes
1. At-home Celebrations - Opportunity for businesses to innovate and provide products or services that enhance at-home celebrations in response to the pandemic.
2. Travel Contests & Sweepstakes - As people have had to cancel or postpone their travel plans, businesses can offer travel contests and sweepstakes as a way to retain customer engagement and excitement for future travel opportunities.
3. Branded Partnerships - Collaborations between brands can create a unique and engaging customer experience, while also reaching a wider audience through cross-promotion and shared resources.
Industry Implications
1. Alcohol & Beverage - As people continue to spend more time at home, businesses in the alcohol and beverage industry can focus on creating products or promotions that enhance at-home celebrations and promote responsible drinking practices.
2. Home Goods & Decor - Businesses in the home goods and decor industry can innovate their product offerings to include items that help create a comfortable and functional at-home oasis, as more people work and entertain at home.
3. Travel & Hospitality - As people become more comfortable with travel again, businesses in the travel and hospitality industry can offer promotions and sweepstakes to attract customers and retain their loyalty.