Briogeo's new Style + Treat™ Collection features four products designed to cater to various summer hair care needs.
The Plum Oil Air Dry Cream works to enhance natural texture and provides a frizz-free air-dried style without adding crunch. The formula is marketed as suitable for beach days or relaxed summer outings. Light Work Sculpting Crème, on the other hand, offers flexibility with a demi-matte finish and 24-hour hold. The product helps consumers effectively manage frizz and flyaways while on the go. The portable Sleek Stick is a convenience-focused solution that smooths frizz and provides a polished finish. Finally, the Full Miracle Styling Foam protects hair from heat while adding volume, defining curls, and creating a tousled look.
Summer Hair Care Collections
Briogeo Introduces the Versatile Style + Treat™ Collection
Trend Themes
1. Frizz-free Air-drying Solutions - Innovative products like the Plum Oil Air Dry Cream offer consumers a way to enhance natural hair texture while minimizing frizz without the need for heat-based styling tools.
2. Portable Hair Care Products - Convenience-driven items such as the Sleek Stick provide on-the-go solutions for maintaining smooth and polished hair throughout the day.
3. Multi-functional Styling Foams - Products like the Full Miracle Styling Foam combine heat protection, curl definition, and volume enhancement, meeting multiple hair care needs with a single formula.
Industry Implications
1. Personal Care Products - Companies can focus on developing multifunctional hair care products that streamline daily routines and provide versatile benefits.
2. Travel-size Beauty Products - The demand for portable hair care solutions indicates a growing market for compact, travel-friendly products that maintain their efficacy.
3. Sustainable Beauty Supplies - With an emphasis on versatile and frizz-free styling, brands in the sustainable beauty sector can innovate by using eco-friendly ingredients without compromising performance.