Surf brand Hurley and The Imagination Foundation recently teamed up for a summer collaboration that's now exclusively available through PacSun. As a brand that found roots in the Dadaist and avant garde art movements, it's no surprise that the Imagination Foundation garments include striking galactic designs.
The Imagination Foundation and Hurley collection is made up of a several pieces, including a hat, tops and shorts that are ideal for wear in the sun.
One of the most standout pieces from the summer collaboration is the Phantom Boardshorts, which are made from recycled fabric that uses about 12 plastic bottles per pair. As well as being impressive for ingenious upcycling, the shorts are also able to boast being water-repellent, quick drying and offer 4-way stretch flexibility.
Galactic Summer Apparel
Hurley x The Imaginary Foundation Team Up for a Summer Collaboration
Trend Themes
1. Sustainable Fashion - The collaboration between Hurley and The Imagination Foundation highlights the trend of using recycled materials in apparel, creating an opportunity for other fashion brands to explore sustainable and eco-friendly options.
2. Art-inspired Fashion - The Imagination Foundation's galactic designs tap into the trend of incorporating artistic elements into fashion, presenting an opportunity for designers to explore collaborations with artists and create unique and visually striking collections.
3. Functional and Versatile Clothing - The water-repellent, quick-drying, and flexible features of the Phantom Boardshorts showcase the trend of functional and versatile clothing, opening doors for brands to innovate in the activewear and outdoor apparel industries.
Industry Implications
1. Fashion - The collaboration between Hurley and The Imagination Foundation presents innovative opportunities for sustainable fashion brands to incorporate recycled materials and eco-friendly practices into their designs and production processes.
2. Art - The art-inspired garments by The Imagination Foundation in collaboration with Hurley create new possibilities for artists and fashion designers to collaborate and explore the intersection of art and fashion in the industry.
3. Sportswear - The functional and versatile features of the Phantom Boardshorts indicate a disruptive innovation opportunity in the sportswear industry, showcasing the potential for brands to create performance-enhancing and multi-functional activewear.