MOOYAH Burgers, Fries and Shakes is getting right into the summer season with the debut of its new Summer Candy Crush Shake.
Available as of July 1, 2024, the new Summer Candy Crush is just as sweet as you might guess. This nostalgia-inducing drink combines real vanilla ice cream with blue raspberry flavors to deliver that sweet candy flavor. The shake is then topped with colorful, crunchy Nerds candy on top to add an even sweeter crunch to every single sip. As Sarah Morris, VP of Marketing for MOOYAH puts it, "The new Summer Candy Crush shake truly captures the essence of summer fun in a single sip. We’ve combined the refreshing taste of blue raspberry with the playful crunch of Nerds candy to create a shake that’s not just a treat but an experience."
Candy-Topped Vanilla Shakes
MOOYAH is Serving a Sweet New Summer Candy Crush Shake
Trend Themes
1. Nostalgia-driven Beverages - Combining classic flavors with modern twists appeals to consumers' fond memories while offering new sensory experiences.
2. Candy-infused Desserts - Integrating popular candies into traditional dessert recipes enhances flavor profiles and adds a playful texture.
3. Seasonal Menu Innovations - Introducing limited-time offerings tailored to seasonal tastes encourages repeat visits and boosts customer engagement.
Industry Implications
1. Food and Beverage - Diverse ingredient combinations that evoke nostalgia diversify product portfolios and attract a wider customer base.
2. Confectionery - Collaborations between confectionery brands and beverage companies can create unique, crave-worthy products.
3. Hospitality and Dining - Elevating menu items with innovative, limited-time desserts enhances the overall dining experience and drives customer loyalty.