Jamba wants to help consumers celebrate their "Bestie Summer Ever" by bringing back its Summer Blackberry smoothie and Watermelon Breeze smoothie.
This summer, Jamba fans can get their hands on two familiar seasonal smoothies. The first of the returning smoothies is the Watermelon Breeze smoothie, which is made from a blend of watermelon grape juice blend, raspberry sherbet, strawberries, and pineapples – a combo that's designed to keep you chilled out from AM to PM. Next up is the plant-based Summer Blackberry smoothie, which is returning to stores on July 6th and is made from creamy oat milk frozen dessert blended with a blackberry pear juice blend, vanilla coconut milk, and fresh pineapple.
To celebrate the return of the Watermelon Breeze smoothie and the Summer Blackberry smoothie, Jamba is running two promotions on its app or Jamba.com.
Plant-Based Summer Smoothies
Jamba is Bringing Back Its Plant-Based Summer Blackberry Smoothie
Trend Themes
1. Plant-based Smoothies - There is a disruptive innovation opportunity for food and beverage companies to create plant-based alternatives to traditional smoothies.
2. Seasonal Smoothies - Businesses that offer seasonal menu items can create excitement and anticipation among consumers for a limited time offering.
3. Promotional Deals - Companies can leverage promotional deals through apps and websites to drive traffic and sales.
Industry Implications
1. Food and Beverage - Food and beverage companies should explore the use of plant-based ingredients to create healthier and more sustainable products.
2. Restaurant - Restaurants can add seasonal menu items and promotions to attract customers and increase revenue.
3. E-commerce - Online retailers can create exclusive promotional deals to incentivize customers to make purchases through their website or app.