Maxi dresses have made a big wave for Spring/Summer 2009, but one particular look is proving itself to be the one to have.
Givenchy, Etro, Colette Dinnigan, Chanel and Galliano all showed floor length floral dresses, with an emphasis on large floral prints. Larrainzer, Caroline Charles, Dennis Basso, Jenny Packham and Barbara Tfank also showed the style, with long flowing maxi dresses in bold colourful prints.
The look is beautiful but also not for the meek. The bold colours and big prints make for great summer styles.
Floral Maxis
Summer 2009 Shows Prove Floor-Length Flower Dresses Are In
Trend Themes
1. Floor-length Floral Dresses - Disruptive innovation opportunity: Develop sustainable and eco-friendly fabrics for floor-length floral dresses to appeal to the growing demand for ethical fashion.
2. Bold Colorful Prints - Disruptive innovation opportunity: Integrate augmented reality technology into the printing process of bold colorful prints to offer customizable and interactive designs.
3. Maxi Dresses - Disruptive innovation opportunity: Incorporate smart textile technology into maxi dresses to provide temperature regulation and moisture-wicking properties for enhanced comfort.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement AI-powered virtual stylists to provide personalized recommendations for floor-length floral dresses based on individual preferences and body types.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop advanced digital printing techniques and machinery to efficiently produce bold colorful prints on a variety of fabric materials.
3. Sustainable Fashion - Disruptive innovation opportunity: Create a circular economy model for maxi dresses by implementing garment recycling programs and using recycled materials in the production process.