Tommy TV is the new online television station launched by Tommy Hilfiger and Sony BMG.
When I read first the news, I thought "Well, well, well, how much of a brand worshipper do you have to be in order to watch TV created by your favourite brand?" But after that, I realized that it could be a great idea.
So why Tommy TV? Because the web TV station is an extension to Hilfiger Sessions which features high profile artists playing in selected venues around the world.
Tommy TV features live recordings from the Hilfiger Sessions as well as interviews and backstage materials with the featured stars. As CEO of Tommy Hilfiger Fred Gehring says, music and fashion go hand in hand.
When you check out the new website, you will see that the artist selection is quite impressive. Fans will have a wide choice which will reinforce the brand appeal to younger buyers as well as adults.
They're serious about this music business as the line up contains DJ Krush, Faithless, Good Charlotte, Incubus, INXS but also Michael Jackson or Luther Vandross!
Branded TV Shows
Tommy Hilfiger TV
Trend Themes
1. Branded TV Shows - Brands creating their own TV shows to engage with their audience and reinforce brand appeal.
2. Online Television Stations - The launch of online TV stations by brands to provide exclusive content and entertainment to their consumers.
3. Synergy Between Music and Fashion - Exploring the connection between music and fashion by featuring live recordings, interviews, and backstage materials with high profile artists.
Industry Implications
1. Fashion - Fashion brands can leverage the concept of branded TV shows to expand their brand reach and engage with their target audience in a new and immersive way.
2. Entertainment - The emergence of branded TV shows and online television stations presents new opportunities for the entertainment industry to collaborate with brands and produce exclusive content.
3. Media and Broadcasting - The rise of branded TV shows requires media and broadcasting companies to adapt their platforms and services to accommodate the growing demand for branded content.