To make its products more available to consumers during the COVID-19 pandemic, Subway has announced that some of its franchisees have launched a new service called Subway Marketplace.
Subway Marketplace is a new offering from the sandwich chain that provides customers with all the ingredients they need to make their favorite Subway sandwiches at home. This includes everything from the bread, to pre-packaged meats and veggies. The concept is slightly different than Subway Grocery, which was launched earlier this month in Southern California. As the company explains, "Adapting to this ever-evolving landscape also means finding creative solutions to give our guests the best Subway experience possible—whether that’s providing the greatest value, creating different solutions for guests to access essentials, or delivering contactless convenience."
At-Home Sandwich Kits
Subway Marketplace Allows Customers to Craft Their Own Sandwiches at Home
Trend Themes
1. At-home Meal Kits - Disruptive innovation opportunity: Develop customizable meal kits that allow customers to recreate their favorite restaurant dishes at home.
2. Direct-to-consumer Grocery - Disruptive innovation opportunity: Launch a platform that connects consumers with local grocery stores to purchase and have ingredients delivered to their doorstep.
3. Contactless Convenience - Disruptive innovation opportunity: Create technology solutions that enable contactless ordering, payment, and delivery for food and retail industries.
Industry Implications
1. Fast Food Chains - Disruptive innovation opportunity: Introduce at-home meal kits as a new revenue stream and alternative to dine-in options.
2. Meal Delivery Services - Disruptive innovation opportunity: Partner with restaurants to offer customizable meal kits through their existing delivery platforms.
3. Retail Grocery - Disruptive innovation opportunity: Collaborate with restaurants to provide customers with pre-packaged ingredients and recipes for their signature dishes.