The Subway Fresh Melts have been unveiled as part of a soft launch by the brand to offering consumers with a cheesy menu option to pick up. The sandwich menu has three varieties to choose from including the Ham & Cheese Melt, the Steak & Cheese Melt and the Tuna Melt. Each of the sandwiches are each made with their namesake ingredients along with grilled veggies and toasted to perfection to make them well-suited for patrons seeking out a hot meal option.
The Subway Fresh Melts sandwiches are not available for online ordering given that they are only being soft launched at present with no word yet on a wider launch as of yet. The sandwiches are made with triple the cheese found in the brand's existing menu sandwiches.
Cheese-Packed Sandwich Menus
Subway Fresh Melts Come in Three Varieties to Choose From
Trend Themes
1. Cheese-packed Sandwich Menus - Subway Fresh Melts seems to be the pioneer in offering consumers cheesy menu options, presenting an opportunity for other brands to collaborate with cheese makers or experiment with their cheese selection to cater to cheese-loving patrons.
2. Soft Launching New Menu Items - Soft launching new menu items allows brands to test the waters before investing heavily in a new product, opening the possibility for other restaurant chains to do the same in developing new products.
3. Hot Meal Options - Hot meal options offer a chance for restaurants to differentiate themselves from others in their industry by providing a convenient option for customers on-the-go while getting more creative with their menu selection.
Industry Implications
1. Fast Food - Fast food and fast casual chains can benefit from offering new menu items that cater to the changing tastes and preferences of their customers, especially cheese-loving patrons.
2. Casual Dining - Casual dining restaurants may benefit from collaborating with cheese makers and presenting new, unique menu items with cheesy ingredients to attract customers who are in the mood for a hot, cheesy, and hearty meal.
3. Food Retail - Food retail chains selling ready-to-eat meals can also take advantage of the trend towards hot and cheese-packed sandwiches by creating their own versions to see the products gain traction with customers who are looking for convenient meal options.