Subway will relaunch its catering program on Tuesday with new "easy order" choices, updated packaging, and a partnership with ezCater. New lunch box options include gallon-size beverages, toppings trays, and condiment packets.
Upgraded packaging is also available from Subway, including single-serve and pre-wrapped meals. Multiple food items and tote bags have all been given a makeover, according to the food chain.
Subway’s North American president Trevor Haynes commented on the launch, saying: "Over the last year, we’ve continued to see an increased demand for pickup and delivery orders overall, alongside larger catering orders spurred by a return to in-office operations and increased gatherings."
With the employees worldwide returning to normal work schedules, Subway hopes to alleviate the stress of catering for large groups.
Sandwich Catering Programs
Subway Relaunches Its Catering Program with ezCater
Trend Themes
1. Revamped Catering Programs - Subway relaunches catering program with updated packaging, easy order options, and ezCater partnership, catering to larger in-office gatherings and delivery orders.
2. Personalized Packaging - Subway introduces single-serve and pre-wrapped meals for new lunch box options as part of their catering program revival.
3. Demand for Pickup and Delivery Orders - Subway's decision to relaunch its catering program is driven by the worldwide return to normal work schedules, with an increased demand for pickup and delivery orders.
Industry Implications
1. Fast Food - Fast-food chains can take a page from Subway's book, revamping their catering programs to cater to the increased demand for pickup and delivery orders and personalized packaging.
2. Logistics and Delivery Services - With the expanding need for catering programs to offer pickup, delivery, and larger catering orders, logistics and delivery services can take advantage of the growing market.
3. Event Planning - Event planning companies can collaborate with fast-food chains and catering programs to offer easier catering solutions to their clients.