Millennial and Gen Z fashion retailer Revolve is integrating the Snap+Style Business StyleWidget—launched in November 2019—into its Style Experts online styling service to enhance customer experiences with personalization and curation. On the digital platform, users are able to take advantage of one-to-one conversations with a stylist, who is able to offer product recommendations and conversations to support the shopping process.
When chatting with a stylist, a user is able to ask for help with putting together a specific look and get customized ideas for an event. Beyond suggesting articles of clothing, the stylists on the platform are also helpful for offering outfit-specific tips, such as how to tuck a sweater into a pair of jeans for the most flattering, fashion-forward look.
Personalized Styling Services
Revolve is Enhancing Its Style Experts Service with StyleWidget
Trend Themes
1. Personalized Styling - Disruptive Innovation Opportunity: Develop AI-powered personal styling algorithms to provide personalized fashion recommendations based on individual preferences and body types.
2. Online Styling Services - Disruptive Innovation Opportunity: Integrate virtual try-on technology to enhance the online styling experience, allowing users to visualize how outfits will look on them before making a purchase.
3. Conversational Commerce - Disruptive Innovation Opportunity: Implement chatbot technology with natural language processing capabilities to provide instant and personalized fashion advice to customers.
Industry Implications
1. Fashion Retail - Disruptive Innovation Opportunity: Leverage virtual reality technology to create immersive online shopping experiences, allowing customers to virtually try on clothes and accessories from the comfort of their own homes.
2. Artificial Intelligence - Disruptive Innovation Opportunity: Develop machine learning algorithms that analyze individual fashion preferences and trends to provide personalized styling recommendations.
3. E-commerce - Disruptive Innovation Opportunity: Implement augmented reality technology to provide customers with a realistic and interactive shopping experience, where they can virtually try on clothes and accessories before making a purchase.