Crunch Preserves' branding was designed by the creative agency Studio Marché, which was inspired by the brand's artisan production in creating the packaging for its products.
Crunch Preserves offers a wide variety of sauces, chutneys and preserves that can be spread on toast or added to different dishes and desserts to enhance their flavor. The products in the collection range from spicy sauces to Beetroot & Plum Chutney, Chilli Tomato Relish, Strawberry & Wild Hibiscus Jam, and Jalapeno Relish – among others. The branding has a small-batch artisan aesthetic, with simple imagery revealing the collection's ingredients.
The Australian brand sources its ingredients locally and its ability to offer a range of flavors ensures that there is something for everyone in the collection of sweet and savory spreads.
Sweet and Savory Spreads
Studio Marché Designed the Packaging for Crunch Preserves
Trend Themes
1. Artisan Packaging - Opportunity for innovative packaging designs that reflect the artisan production process.
2. Flavorful Spreads - Potential to create unique and tasty spreads by combining different ingredients and flavors.
3. Local Sourcing - Disruptive opportunity to emphasize locally sourced ingredients to appeal to consumers.
Industry Implications
1. Food Packaging - Chance to develop customized packaging solutions for artisan food products.
2. Food Manufacturing - Opportunity to explore new flavor combinations and production techniques for spreads and preserves.
3. Sustainable Agriculture - Potential for fostering locally sourced ingredients and supporting sustainable farming practices.