The latest craze in stress-relieving practices is here, and it's not yoga or meditation-related. Toronto's 'Rage Room' plain and simply lets visitors rent protective gear and smash things.
While a hilariously unsual concept, this room is actually really good for those who bottle stress up and need a physical way to safely release it. 'Battle Sports' provides a full-body protective suit and mask, objects to break and a half-hour of alone time at bat. Among the breakable items to choose from are a vase, wine glass, picture frame and wooden chair, all varying in price.
Novelty experiences are on the rise in big cities, with things like axe-throwing and escape-rooms gaining popularity. Good for stress-relieving as well as entertainment, Toronto's 'Rage Room' will likely do extremely well seeing as there is no shortage of bored and stressed out millennial city dwellers.
Stress-Relieving Rage Rooms
Toronto's 'Rage Room' Provides a Novelty Experience in Smashing Things
Trend Themes
1. Novelty Experiences - The rise of novelty experiences like rage rooms, axe-throwing, and escape-rooms present disruptive innovation opportunities for the entertainment industry.
2. Stress-relief Practices - The increasing demand for stress-relief practices indicates the potential for disruptive innovation in the wellness industry, providing unique and physical methods of releasing stress and tension.
3. Millennial Entertainment - Catering to the bored and stressed-out millennial population, rage rooms and similar experiences offer potential innovation opportunities for the leisure and entertainment industry.
Industry Implications
1. Entertainment - The rise of novel experiences and stress-relief practices presents disruptive innovation opportunities in the entertainment industry.
2. Wellness - The demand for unique stress-relief practices indicates potential disruption opportunities in the wellness industry, providing innovative ways to manage stress.
3. Leisure - Catering to the entertainment needs of millennials, rage rooms and similar experiences offer potential disruptive innovations in the leisure industry.