Inspired by a popular streetwear brand, Social Distance Social Club has emerged in the time of a pandemic. The new Los Angeles-based streetwear brand was created to speak especially to Gen Z and Millennials and bring awareness to the importance of social distancing and at the same time, raise money for World Central Kitchen.
The brand currently offers everything from t-shirts and hoodies to tank tops and face masks, all of which share a simple and straightforward message: Social Distancing Saves Lives. The new streetwear brand launched with record-breaking sales and five dollars from every item sold is donated to support the World Central Kitchen COVID-19 relief program.
Social Distancing Streetwear
Social Distance Social Club Uses Clothing to Deliver a Health Message
Trend Themes
1. Social Distancing Streetwear - Opportunity for fashion brands to incorporate health messages into trendy streetwear.
2. Gen Z and Millennial Targeting - Targeting younger generations with streetwear to raise awareness about social distancing.
3. Cause Marketing - Using sales from streetwear items to support COVID-19 relief programs.
Industry Implications
1. Fashion/apparel - Fashion brands can create streetwear collections focused on health awareness.
2. Non-profit/charity - Charities and relief programs can collaborate with streetwear brands for fundraising initiatives.
3. Marketing/advertising - Brands can utilize cause marketing strategies to raise awareness and support social causes.