In this unusual street marketing stunt, Hush Puppies Columbia has dogs hit the street. The mysterious street campaign included tying a dog on a leash to a sign, with the promise that the adorable Basset Hound would lead people to a surprise. Known for their incredible sense of smell, these dogs served as 'GPS Hush Puppies' that immediately began to lead people directly to a local Hush Puppies store.
Once the dogs successfully lead people to their desired destination, people were rewarded with a Hush Puppies coupon in-store. While it would have been just as easy to give out the coupons without this stunt, it's a fun and memorable one that involves plenty of things to do with the brand, including walking, shoes and the Basset breed, which is the brand's mascot.
GPS Puppy Stunts
This Street Marketing Stunt Has Dogs Lead People to Discover Deals
Trend Themes
1. Street Marketing Stunts - This trend creates an opportunity for businesses to engage with consumers in creative and memorable ways, increasing brand awareness and customer loyalty.
2. Experiential Marketing - This trend allows businesses to create unique and immersive experiences for consumers, generating excitement and fostering emotional connections with the brand.
3. Brand Mascots - This trend highlights the potential of utilizing mascots to create a strong and recognizable brand identity, effectively communicating the brand's values and personality.
Industry Implications
1. Retail - This industry can leverage street marketing stunts and experiential marketing to drive foot traffic to physical stores and boost sales.
2. Advertising and Marketing - This industry can benefit from incorporating experiential marketing tactics and brand mascots into campaigns, effectively engaging and captivating consumers.
3. Pet Care - This industry can explore collaborations with brands to create innovative marketing campaigns that incorporate pets, generating buzz and attracting pet owners.