Trader Joe's is helping consumers enjoy something hearty and delicious even when they're short on time, with its new Strawberry Overnight Oats.
Trader Joe's first added Overnight Oats to its refrigerator section back in 2019 and the product was a huge hit. Fans loved the chewy texture and the slightly savory flavor, along with the fact that this breakfast was ready to eat. Now Trader Joe's is building on its previous success by adding a new strawberry Overnight Oats offering. To make this new breakfast product, the brand starts with gluten-free rolled oats and then soaks them in a combination of water and coconut milk. The oat-based mixture is then blended with strawberry purée, strawberry purée concentrate, and strawberry juice concentrate, along with a dash of salt for flavor. As Trader Joe's puts it, "The end result makes for a sweet, simple meal-on-the-go, a hearty-in-a-hurry afternoon snack, and a tasty way to refuel after a workout."
Ready-Made Strawberry Overnight Oats
Trade Joe's Strawberry Overnight Oats are a Breakfast Hack
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Industry Implications
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