The Lenny & Larry's Strawberries & Crème Cookie-fied Bar is a cookie-inspired take on the classic snack bar that prioritizes a dessert-inspired flavor and texture profile for snackers to appreciate.
The bar boasts a soft-baked profile that maintains a nutrient-dense recipe that includes 12-grams of plant-based protein with five-grams of prebiotic fiber and a range of additional wholesome ingredients. The Strawberries & Cream flavor is expected to be right at home within the existing lineup of flavors that include Cookies & Creme, Chocolate Almond Sea Salt and Peanut Butter Chocolate Chip. The bar is slated to arrive in late June at Walmart locations where shoppers can pick it up in four-packs for $5.88.
CEO Jolie Weber spoke on the new Lenny & Larry's Strawberries & Crème Cookie-fied Bar saying, "Strawberry is the perfect flavor for summer nostalgia and we’re excited to introduce it in our beloved line of the Complete Cookie-fied Bars. Innovation fuels our journey to redefine the way the world indulges in a deliciously satisfying and unique snacking experience, which consumers can expect more of later this year."
Cookie-Inspired Snack Bars
The Lenny & Larry's Strawberries & Crème Cookie-fied Bar is Satisfying
Trend Themes
1. Dessert-inspired Snack Bars - Opportunity for creating snack bars that offer dessert-inspired flavors and textures.
2. Plant-based Protein Bars - Opportunity for developing snack bars with high levels of plant-based protein.
3. Expansion of Flavor Lineup - Opportunity for introducing new and unique flavors to existing snack bar product lines.
Industry Implications
1. Snack Food Industry - Opportunity for snack food companies to innovate and offer unique snack bar products.
2. Health Food Industry - Opportunity for health food companies to create nutrient-dense snack bars with wholesome ingredients.
3. Retail Industry - Opportunity for retailers to stock and sell a variety of innovative snack bar options.