STORY at Macy's Home for the Holidays is the newest theme for the ever-changing store concept, and this time it's a setting that's editorial-inspired, like a "living gift guide." The holiday shop presents a myriad of different gift ideas in environments that are styled like different home scenes.The Home for the Holidays installation has the potential to serve as a one-stop-shop for the season, especially as it offers products for those who love tech, DIY, travel, food and much more—in all, there are more than 900 gifts to discover from 200 small businesses.
The unconventional concept store also offers a variety of events, workshops and activities such as setting the Thanksgiving table, making ornaments and pop-up cards or even participating in Macy’s Believe letter-writing campaign.
Home-Style Holiday Shops
STORY at Macy's Home for the Holidays is Like a "Living Gift Guide"
Trend Themes
1. Editorial-inspired Holiday Shops - The STORY at Macy's Home for the Holidays presents a unique editorial-inspired concept for holiday shopping, creating disruptive innovation opportunities in the retail industry.
2. One-stop-shop for Seasonal Gifts - The Home for the Holidays installation at STORY at Macy's offers a diverse range of gift ideas, positioning itself as a convenient one-stop-shop for all seasonal shopping needs and creating disruptive innovation opportunities in the gift retail industry.
3. Engaging Experiences at Concept Stores - The unconventional concept store at STORY at Macy's Home for the Holidays provides a variety of events, workshops, and activities, allowing customers to engage in immersive experiences while shopping and creating disruptive innovation opportunities in the experiential retail industry.
Industry Implications
1. Retail - The editorial-inspired concept and one-stop-shop approach at STORY at Macy's Home for the Holidays disrupt the traditional retail industry by offering unique experiences and a wide range of gift options for customers.
2. Gift Retail - The Home for the Holidays installation at STORY at Macy's presents disruptive innovation opportunities in the gift retail industry by curating a diverse selection of gift ideas from small businesses and providing a convenient shopping experience.
3. Experiential Retail - The engaging events, workshops, and activities at STORY at Macy's Home for the Holidays create disruptive innovation opportunities in the experiential retail industry, offering customers immersive experiences while shopping for holiday gifts.