Introducing Stone Buenafiesta Margaritas made with premium tequila, the latest 'Buena' brand family beverage. Classic Lime, Strawberry, Passion Fruit, and Pineapple Habanero are among the four carefully crafted flavors, now available only in Southern California. With an ABV of 12.5%, each 12oz can of margaritas contains the equivalent of two cocktails. A premium tequila from Jalisco, Mexico is used in these cocktails, along with fresh fruit.
"We were disappointed in the lack of tequila taste – or real tequila for that matter – in so many of them, so making a tequila-forward margarita was a priority...We spent time with mixologists and even studied TikTok for trends," explained Steve Gonzalez, Stone Brewing Senior Manager of Brewing & Innovation.
Stone Buenafiesta tequila margaritas are now available in four-packs of individual flavors throughout Southern California.
Premium Tequila Margaritas
Stone Brewing Launches Margaritas Crafted with Premium Tequila
Trend Themes
1. Premium Margarita Beverages - Creating and marketing premium margarita beverages made with high-quality ingredients, such as premium tequila, that appeal to consumers who prioritize authentic and high-end experiences.
2. Authentic Cocktail Flavors - Incorporating authentic fruit flavors into cocktails to create unique and flavorful drinking experiences that stand out from the usual cocktail offerings.
3. Researching Consumer Preferences - Studying social media platforms like TikTok to gain insight into current and predicted consumer preferences in order to design products that meet their needs and preferences.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverages companies have the opportunity to create high-end cocktail offerings using quality ingredients, such as premium tequila and fresh fruit, to appeal to consumers looking for more authentic experiences.
2. Food and Beverage Industry - The food and beverage industry can leverage the use of authentic flavors and quality ingredients, such as fresh fruit and premium tequila, to create unique and flavorful drinks that stand out from the crowd.
3. Social Media Industry - Social media platforms, like TikTok, represent an opportunity for companies to gain insight into current and predicted consumer preferences through analyzing trending content, which can help them design products that meet consumer needs and wants.