Stillhouse Black Bourbon should immediately catch your eye with its unique packaging but the whiskey is so much more, as it proudly embraces the title of America's finest whiskey. Packaged in an all black metal tin, the Stillhouse Black Bourbon instantly evokes images of working-class America and its long history with bourbon. The logo and print on the bottle are quite sparse but these design elements further the no-nonsense idea of Stillhouse and its latest expression.
The bourbon itself is made with corn, rye and barley, before being aged in charred oak casks. The nose offers up quite a bit of popcorn but is undercut with a distinct ethanol aroma as it has nothing to hide. The palate continues the theme of popcorn but also blends in coffee, roasted peanuts, blackstrap molasses and cloves. These flavor profiled may seem overwhelming but they give Stillhouse Black Bourbon an incredible amount of depth and focus on multiple flavors.
Multi-Flavored Bourbons
Stillhouse Black Bourbon Embraces Its Rough Edges in Its Unique Packaging
Trend Themes
1. Multi-flavored Bourbons - The trend of multi-flavored bourbons creates opportunities for distilleries to differentiate their products and cater to consumers looking for unique flavor experiences.
2. Rugged Packaging Design - The trend of using unique and no-nonsense packaging designs to evoke a specific aesthetic and appeal to working-class America presents opportunities for graphic and industrial designers to collaborate with distilleries.
3. Embracing Bold Flavors - The trend of embracing bold and distinct flavors, such as popcorn, coffee, peanuts, and molasses, allows distilleries to push the boundaries of traditional bourbon flavors and cater to adventurous consumers.
Industry Implications
1. Distillery - Distilleries can leverage the trend of multi-flavored bourbons to differentiate themselves in a crowded market and appeal to consumers seeking unique and bold flavors.
2. Graphic Design - The trend of rugged packaging design provides opportunities for graphic designers to collaborate with distilleries and create unique and eye-catching designs that appeal to working-class America.
3. Flavor Development - The trend of embracing bold flavors presents opportunities for flavor developers and researchers to explore new combinations and push the boundaries of traditional bourbon flavors.