PUMA introduces the latest signature sneaker to join its roster made alongside Breanna Stewart -- the Stewie 1 silhouette is made in a low-cut shape for the Seatle Storm player. It is designed in a stark color of Quiet Fire that is inspired by her aesthetic and celebrates her high school team.
The shoe is made from a breathable mesh material throughout most of the upper. Bold neon green decorates the shoe around the quarter panels and the toe box sections. To offset this is black leather seen detailing the end of the shoe by the heel. Rounding out the design is the signature NITRO foam cushioning that rests at the base to allow for responsiveness and comfort.
Neon-Tonal Striking Sneakers
The PUMA Stewie 1 is Designed with a Quiet Fire Colorway Palette
Trend Themes
1. Bold Colorway Sneakers - There is an opportunity for footwear companies to create bold and unique colorways for their sneakers to stand out and appeal to consumers who desire a statement piece.
2. Celebrity Athlete Collaborations - Companies can collaborate with celebrity athletes to create signature products that celebrate the athlete's personal style and accomplishments, and appeal to fans and lovers of the sport.
3. Breathable and Responsive Materials - There is an opportunity for companies to utilize breathable mesh materials and responsive cushioning to create comfortable, high-performance footwear for athletes and casual wearers alike.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can leverage bold colorways, celebrity athlete collaborations, and innovative materials to create unique and high-performance products for athletes and casual wearers.
2. Fashion Sneakers - Fashion sneaker companies can take inspiration from bold colorways and celebrity collaborations to create statement pieces that cater to the fashion-forward consumer.
3. Sportswear and Apparel - Sportswear and apparel companies can benefit from partnering with celebrity athletes to create exclusive collections that celebrate the athlete's personal style and achievements, and appeal to fans of the sport and athletes themselves.