Libby’s Fruits and Vegetables recently unveiled a new flexible packaging format so that consumers are now easily able to prepare steamed vegetables in a matter of minutes.
The all-new heat-and-serve shelf-stable pouches can go straight into the microwave, meaning that consumers do not have to transfer the vegetables to a separate container before warming. Once the self-ventilated pouches are ready to be removed from the microwave, consumers can safely grip cool-touch areas on the sides of the pouch and tear the easy-open pouch, without the use of scissors.
What's particularly noteworthy about this change in packaging is that Libby's Fruits and Vegetables has canned its products since the 1800s. This new packaging option offers a way to save time and space in the kitchen.
Microwavable Vegetable Pouches
Libby's Uses a Self-Venting System for Its Steamed Vegetables
Trend Themes
1. Flexible Packaging Format - A growing trend in the food industry, flexible packaging formats provide convenience and easy preparation for consumers.
2. Heat-and-serve Pouches - The rise of heat-and-serve pouches in the market offers a disruptive innovation opportunity for companies to provide quick and convenient meal solutions.
3. Self-venting System - The introduction of self-venting systems in microwaveable pouches opens up possibilities for safer and more efficient cooking experiences.
Industry Implications
1. Food Packaging - The food packaging industry can leverage the trend of flexible packaging formats to offer innovative and convenient packaging solutions to consumers.
2. Ready-to-eat Meals - Companies in the ready-to-eat meals industry can capitalize on the heat-and-serve pouch trend by creating and marketing convenient meal options for time-conscious consumers.
3. Kitchen Appliances - The self-venting system trend presents an opportunity for companies in the kitchen appliances industry to develop innovative microwave designs that enhance safety and cooking efficiency.