In a effort to offer consumers more gourmet fast food options, Steak ‘n Shake has expanded its Prime Steakburger lineup to include two new additions. Made with high-end ingredients like Truffle Aioli and caramelized onions, the new steak sandwiches are certainly a step up from the average burger.
Expanding beyond its Original Prime Steakburger, Steak ‘n Shake is now offering a Texas BBQ Prime Steakburger and a White Truffle Prime Steakburger. The former consists of the chain's signature six-ounce, hand-crafted Prime Steakburger topped with Tillamook cheddar cheese, Stubb’s famous smokey mesquite BBQ sauce, jalapeños, lettuce, tomato, and caramelized onions. On the other hand, the White Truffle Prime Steakburger features the same patty, but with Tillamook Swiss cheese, grilled mushrooms, caramelized onions, and a tasty Truffle Aioli sauce.
Truffled Steak Sandwiches
Steak ‘N Shake Has Expanded Its Gourmet Prime Steakburger Lineup
Trend Themes
1. Gourmet Fast Food - The expansion of gourmet offerings in fast food chains presents an opportunity for businesses to innovate and capitalize on consumers' desire for elevated dining experiences.
2. High-end Ingredients - The use of premium ingredients like truffle aioli and caramelized onions in fast food creates opportunities for ingredient suppliers to cater to the growing demand for gourmet flavors.
3. Specialty Burgers - The introduction of unique burger varieties, such as the Texas BBQ Prime Steakburger and White Truffle Prime Steakburger, highlights the trend of customization and personalization in the fast food industry.
Industry Implications
1. Fast Food Chains - Fast food chains can explore the incorporation of gourmet options into their menus to attract customers seeking higher-quality dining experiences.
2. Ingredient Suppliers - Ingredient suppliers can capitalize on the demand for premium ingredients in fast food by offering unique and high-quality products like truffle aioli and caramelized onions.
3. Burger Restaurants - Burger restaurants can differentiate themselves by creating specialty burger offerings that cater to consumers' desire for unique flavors and elevated dining experiences.