The 'State of the Obvious' line of apparel and general merchandise is a smart-alec series of uniquely branded objects. Each piece from the State of the Obvious line bears a label of what it actually is.
A size medium black t-shirt reads "This is my medium black t-shirt," while an eco-friendly reusable black tote bag reads -- well, you know. To add to the irony of the apparel, each of these explanatory labels is designed in the ultimate standard type face: Helvetica.
The State of the Obvious line harbors a sarcastic wit and great quality that is sure to make the merchandise popular.
Smarty Pants Apparel
The 'Sarcastic State of the Obvious' Merchandise by Mash Creative
Trend Themes
1. Literal Messaging - Creating products that feature literal messaging to engage the consumer and offer a unique branding experience.
2. Sarcastic Humor - Using sarcastic wit and humor in branding to appeal to consumers with a more irreverent sense of humor.
3. Simple Design - Emphasizing simple, clean design and using common fonts such as Helvetica to create a minimalist aesthetic.
Industry Implications
1. Apparel - Designing apparel with clever labeling and branding that appeals to consumers with a sense of humor.
2. E-commerce - Offering unique, cleverly-branded merchandise through e-commerce channels to reach a wider audience.
3. Marketing and Advertising - Using clever, sarcastic messaging in marketing and advertising campaigns to stand out in a crowded market.