Shopping online is convenient, but the idea of not being able to try something on prior to receiving it, is enough to deter even the most avid of fashionistas, which is why Start Today Co. is launching a new and interactive body-measuring technique that's promising the perfect fit.
The brand has launched a size-measuring suit that's linked to an app, enabling consumers to be measured and have their sizes uploaded online. The precision of these measurements allows for one to receive custom tailoring, making for an online shopping experience that's essentially risk-free.
The size-measuring suit, called the Zozosuit, adds an element of personalization to fast fashion, making the online shopping experience convenient, unique and tailored to one's needs.
Size-Measuring Online Shopping Suits
Start Today Co.'s Body Suit Uploads One's Sizes to an App
Trend Themes
1. Size-measuring Techniques - Disruptive innovation opportunity: Develop advanced size-measuring techniques for online shopping to provide accurate measurements and personalized shopping experiences.
2. Interactive Body-measuring Apps - Disruptive innovation opportunity: Create interactive apps that can measure and track body sizes for online shoppers, enabling custom tailoring and personalized recommendations.
3. Personalized Online Shopping Experience - Disruptive innovation opportunity: Design online platforms that offer personalized online shopping experiences, tailored to individual needs and preferences.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Integrate size-measuring technology within e-commerce platforms to improve online shopping experiences and increase customer satisfaction.
2. Fashion Retail - Disruptive innovation opportunity: Incorporate size-measuring techniques and personalized shopping features into fashion retail stores, combining the advantages of online and in-store experiences.
3. App Development - Disruptive innovation opportunity: Develop interactive body-measuring apps with advanced algorithms to provide accurate size measurements for online shoppers.