Starburst candy is known for having a flavor that's sweet and fruity, but the newest release from the brand will also have a spicy kick. The all-new Starburst Sweet Heat chews will be offered in spicy-sweet flavors like Fiery Watermelon, Strawberry Mango, Flamin' Orange and Pipin' Pineapple. In the form of a bite-sized chew, these candies won't overwhelm consumers with too much spice, but they will offer just the right amount of heat to satisfy a desire for more complex candy flavors.
Alongside the new Sweet Heat Starburst flavors, Wrigley is also launching a Sweet Heat Skittles pack, which also gives classic fruit flavors a spicy twist. Many confectionery, snack and beverage brands are now experimenting with adding a hint of spice to existing products to add interest to consumers' favorite flavors.
Spicy Candy Chews
'Sweet Heat' is the Newest Starburst Candy Flavor
Trend Themes
1. Spicy Candy Trend - The trend towards spicy candy is creating opportunities for companies to experiment with adding a hint of spice to their existing products.
2. Flavored Chews Trend - The popularity of flavored chews is creating opportunities for candy brands to expand and innovate their product lines.
3. Sweet-spicy Flavor Combo Trend - The trend towards sweet-spicy flavor combinations is creating opportunities for companies to create complex candy flavors that satisfy diverse palates.
Industry Implications
1. Confectionery Industry - The confectionery industry can leverage the trend of spicy candy to create new product lines and partnerships.
2. Snack Industry - The snack industry can explore the trend of flavored chews and sweet-spicy flavor combinations to create innovative and unique snacks.
3. Beverage Industry - The beverage industry can experiment with the trend of adding a hint of spice to their existing products to create unique and exciting flavor profiles.