Starburst Airs is the newest innovation from Starburst and it promises to share "a next generation aerated gummi candy" with the world. The light and pillowy candies have an all-new inflated texture, plus all the familiar flavors that fans have fallen in love with. The soft and squishy Starburst Airs candies can be found in flavors like cherry, lemon, strawberry and orange, and they offer a totally new way to experience Starburst. For those who love all things sour, there are also kiwi, strawberry, pineapple, passion fruit and mango flavors that can be found in the 4.3-ounce Sour Tropical packs.
This puffed-up version of the beloved colorful and chewy fruit-flavored candy is a texture-rich new take on a sweet (or sour) treat that only contains 100 calories per serving.
Fruit-Flavored Aerated Gummies
Starburst Airs are Light and Pillowy with an Inflated Texture
Trend Themes
1. Fruit-flavored Aerated Candies - Opportunity to create other fruit-flavored aerated candies such as aerated fruit chews, aerated sour belts, and aerated jelly beans.
2. Light Texture Candies - Innovation can be applied to other candies to create light texture candies such as chewy marshmallows, puffy cotton candy, and aerated licorice.
3. Sour Aerated Candies - Opportunity to create other sour aerated candies such as sour aerated hard candies, sour aerated lollipops, and sour aerated gum.
Industry Implications
1. Food - Food industries can apply the aerated candy innovation to create other types of light and texture-rich candies.
2. Confectionery - Confectionery industries can take advantage of the aerated candy trend to produce other types of aerated candies with new and classic flavors.
3. Snacks - Snack industries can apply the aerated candy innovation to create other light, airy, and low-calorie snacks for health-conscious consumers.