Alongside one's regular coffee or latte order, a Starbucks sushi burrito may now be ordered at select locations from the chain in Chicago and Seattle.
The unique sushi burrito features a sandwich-inspired twist, as the new dish is styled as a maki roll that's filled with "slow-cooked, shredded chicken, fire-roasted tomatillo salsa, lime crema, fresh cucumber, pickled cabbage, onions, avocado and crispy onion." The new offering is part of Starbucks' Mercato lunch menu, which offers items that are prepared daily with fresh ingredients. Other items on the menu include the Za’atar Chicken & Lemon Tahini Salad and the Roasted Turkey & Dill Havarti Sandwich.
While sushi burritos came into popularity at the peak of the foodie movement, this one from Starbucks appeals to consumers with a taste for something new and an eye for aesthetically pleasing eats.
Chicken Sushi Burritos
This Starbucks Sushi Burrito is Prepared with Slow-Cooked Shredded Chicken
Trend Themes
1. Sushi Burritos - There is an opportunity for restaurants to offer unique, non-traditional sushi dishes that cater to the evolving taste buds of consumers.
2. Fast Casual Chains - Fast casual chains can expand their menus to incorporate more fusion dishes, such as the Starbucks sushi burrito, to attract younger generations of consumers.
3. Healthy Fast Food - There is a growing demand for healthy fast food options, and dishes like the Starbucks sushi burrito -- which combines fresh ingredients with sushi-inspired flavors -- could be a prime contender in this market segment.
Industry Implications
1. Restaurant Industry - The restaurant industry can cater to younger consumers by offering unique fusion dishes that feature fresh ingredients and creative flavor combinations.
2. Fast Food Industry - The fast food industry can adapt by incorporating more healthier options into their menus, while still offering convenient and affordable meals to customers.
3. Food and Beverage Industry - The food and beverage industry can innovate by exploring new flavor combinations and non-traditional dishes, while still adhering to the growing demand for fresh, healthy ingredients.