In anticipation of Spring 2020, the iconic coffee chain Starbucks unveiled its new menu of food and beverage offerings. Included in the new beverage line up is the revamped Cocoa Cloud Macchiato and Nitro Cold Brew with Salted Honey Cold Foam that are both described as delivering " the right amount of sweetness to complement the espresso, while also delivering exquisite texture."
The Starbucks Spring 2020 menu also includes expanded food options including the Beyond Meat, Cheddar and Egg Sandwich, a great option for flexitarians looking to reduce their consumption of meat. Along with the new meatless breakfast sandwich, the coffee chain is bringing back the popular Cocoa Marshmallow Dream Bar as well as a Lemon Cake Pop.
Spring Coffee Beverage Releases
Starbucks Unveiled Its Spring 2020 Menu With New Foods & Beverages
Trend Themes
1. Revamped Coffee Beverages - Opportunity to innovate and upgrade coffee beverage offerings for coffee chains across the industry.
2. Expanded Meatless Menu Options - Opportunity to create meatless menu offerings that cater to flexitarians and appeal to a wider audience.
3. Limited-time Offerings - Opportunity to offer temporary menu items to boost sales and create buzz among customers.
Industry Implications
1. Coffee Chains - Chance for coffee chains to revamp their menu offerings and increase customer satisfaction.
2. Plant-based Food Industry - Opportunity for plant-based food companies to partner with coffee chains and offer meatless menu items.
3. Bakery Industry - Opportunity for bakeries to create limited-time baked goods and partner with coffee chains to offer exciting and unique menu items.