The Starbucks Signature Chocolate products are being launched by Nestlé and Starbucks as part of the At-Home Range to provide consumers with a flavorful option to enjoy from the comfort of their own living space. The new additions to the range includes the Starbucks Signature Chocolate 42% along with the Starbucks Signature Chocolate Salted Caramel, which are both characterized by their premium flavor profiles. The products will launch online as well as at Sainsbury's starting September 12 with an additional launch into Asda on September 18 in the UK.
Nestlé UK Brand Manager Kelly Fleetwood commented on the launch of the new Starbucks Signature Chocolate products saying, "We are very excited to launch these new additions under the iconic Starbucks brand to be enjoyed at home. These delicious indulgent-tasting hot chocolates are made with high-quality cocoa certified by Rainforest Alliance, and we are confident they will be a big hit not only amongst Starbucks lovers."
Premium Hot Chocolate Products
Starbucks Signature Chocolate is Being Added to the At-Home Range
Trend Themes
1. Premium Hot Chocolate - New premium hot chocolate products from Starbucks and Nestle are disrupting the hot chocolate industry and providing consumers with a flavorful option to enjoy at home.
2. At-home Range - The expansion of Starbucks' At-Home Range to include Signature Chocolate products is creating disruptive innovations in the home beverage industry.
3. Rainforest Alliance Certified - The use of high-quality cocoa certified by the Rainforest Alliance in Starbucks Signature Chocolate products is a trend driving towards sustainable and ethical practices in the industry.
Industry Implications
1. Food and Beverage - The premium hot chocolate trend from Starbucks and Nestle is disrupting the food and beverage industry and providing consumers with new options to enjoy at home.
2. Retail - The launch of Starbucks Signature Chocolate products in the UK's Sainsbury's and Asda stores is disrupting the retail industry by providing a sought-after product to consumers.
3. Sustainability - The trend towards Rainforest Alliance certified cocoa in the hot chocolate industry is an indication of a movement towards more sustainable and ethical practices in the industry.