The new Starbucks Protein Blended Cold Brew beverages have been unveiled by the QSR coffee brand that build on the popularity of high-protein diets in North America amongst health-conscious consumers.
The drinks are made with the brands signature cold brew coffee that has been mixed with plant-based protein ingredients before being blended with ice. The drinks come in two flavor varieties including Almond and Cacao, which contain almond milk and coconut milk, respectively.
The dairy-free Starbucks Protein Blended Cold Brew drinks have a caloric content of 270 calories per serving, which makes them a lower calorie option for consumers looking to curb their intake. The drinks are available now for a limited time only across the US while supplies last.
Plant Protein Coffee Beverages
The Starbucks Protein Blended Cold Brew Comes in Two Varieties
Trend Themes
1. Plant Protein Beverages - The trend of incorporating plant-based protein ingredients in food and beverages presents an opportunity for businesses to cater to health-conscious consumers who are looking for dairy-free and low-calorie options.
2. Blended Coffee Drinks - The popularity of blended coffee drinks offers businesses the opportunity to create and promote new and unique flavor combinations, such as the Almond and Cacao options offered by Starbucks.
3. High-protein Diets - The trend of high-protein diets presents an opportunity for businesses to target health-conscious consumers by offering protein-rich options in various products.
Industry Implications
1. Food and Beverage Industry - Incorporating plant-based protein ingredients in food and beverages can disrupt the traditional food industry and cater to the health and environmental concerns of consumers.
2. Coffee Industry - Creating new and unique blended coffee drinks presents opportunities for the coffee industry to expand their product offerings and cater to the evolving tastes and preferences of consumers.
3. Fitness Industry - Serving high-protein options in products can present opportunities for the fitness industry to promote a healthy and balanced lifestyle, aligning with the values of health-conscious consumers.