In support of the Global Fund to Fight AIDS, on December 7th, Starbucks Coffee Company invited the world to a live global sing-along performance of the Beatles legendary hit ‘All You Need Is Love.’ The response was overwhelming, people from 156 countries spanning the globe sang and played instruments from their homelands in a style reflecting a taste of love from each individual culture. The performances were simultaneously streamed live over the Internet to a single London location.
Although not their intent, Starbucks set a new Guinness World Records record for "Most Nations in an Online Sing Along." You can still join the Starbucks Love Project by adding your own voice at their WEBsite. Starbucks will contribute 5 cents to the Global Fund to help fight AIDS for each new voice recorded.
This is one video that needs to go viral, spread the global love—pass it forward.
Global Sing-Alongs
Starbucks Love Project 156 Brings Countries Together in a Worldwide Lovefest
Trend Themes
1. Global Sing-alongs - Virtual sing-along events becoming more common, allowing people from all over the world to participate in a single event.
2. Online Participation Events - Increasing popularity of online participation events redefining how people can engage in social activities from the comfort of their own home.
3. Corporate Social Responsibility - Companies incorporating social initiatives as part of their brand strategy to create positive change and make a difference in the world.
Industry Implications
1. Entertainment - Opportunity for the entertainment industry to capitalize on the growing trend of virtual sing-alongs and create immersive online experiences for global audiences.
2. Nonprofit Organizations - Potential for nonprofit organizations to partner with corporations to leverage their resources and create innovative social impact campaigns that engage people worldwide.
3. Hospitality - Hotels and resorts have the potential to host virtual sing-alongs and other online participation events for guests to experience a sense of community and connection while traveling or staying in their accommodations.